Building the assortment and collection
A collection is not just a set of individually good products. It is a thoughtful whole, where each product has its place and purpose.
I help companies create, develop, and organize their assortments and build collections, which are consistent with the brand's character and the needs of its customers.
I combine the experience of a buyer and a person responsible for the assortment with a sense of trends, product knowledge, and sales practice. I analyze the proportions between categories, price levels, staple products, and more trend-driven items, as well as opportunities for expanding the collection.
I can work with existing assortments that need organizing, as well as build a collection from scratch – from defining direction and inspiration to selecting specific products.
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